Carrying forward the work of founder Joy Lauderdale while infusing it with new ideas and energy. Since acquiring the firm in 2022, Dani has expanded the team, moved to a reimagined space in South Knoxville, and set her sights on an exciting future for LDG as part of the city’s urban growth.Dani’s journey with LDG began 12 years ago as an intern, and today, she’s proud to lead a growing team of talented designers committed to creating meaningful, impactful spaces. From their new creative headquarters at 2216 W Blount Ave., LDG is dedicated to reinvesting in their team, the community, and the evolving landscape of Knoxville.

With a portfolio that includes major projects for the University of Tennessee and exciting ventures in hospitality and residential design, LDG is proving that design has the power to shape not just spaces, but entire communities. Dani believes that the work goes beyond aesthetics—it’s about creating places that evoke a sense of home, spark curiosity, and inspire those who experience them. "People reside and play in spaces that make them feel something," she explains. With LDG’s commitment to authenticity, reinvestment, and community, the future looks bright for both the firm and the city they call home.